As Christians, we should all support other Christian businesses. Galatians 6:10 teaches us that “Whenever possible do good to all people, but especially to those in the family of believers.” Bottom line….dollars spent with a Christian based business goes back to serving the Lord through tithes, offerings, missions, etc.
First of all let me say that that we use various platforms to connect Christian consumers with Christian businesses and Print is just one of those platforms. Our directories are also online just like on the website you’re looking at now, as well as on your phone with our “search engine” mobile app which you can download for free from your favorite app store. As far as print directories, I’ll be the first to admit that “generic” phone books are on a steep decline, HOWEVER, specialty directories, like “The Christian Business Phone Book” are going stronger than ever. As far as using the internet to find a Christian based business, the problem with most search engines, like google, bing, yahoo etc., is that they are not “faith based”. If you google “Christian Plumber” you’re more likely going to get plumbers named “Christian” or plumbers from Christian, KY but you’ll have a difficult time finding a faith based Christian plumber on any search engine. That’s why we are in print, but we are also online as well as on your phone. In other words, we want Christian consumers to find the Christian business they are looking for no matter what advertising platform they use.
We are the first to admit that a “Profession” of Faith is not the same as a “Possession” of Faith and needless to say, we are NOT the final judge, however, we believe it is our responsibility to do all we can to ensure that the advertisers in the directory are Christian in Faith. We do ask ALL advertisers to read and sign a”Profession of Faith” and “Business Ethics Agreement” that is printed on page 4 of our directory and on the “About Us” page on our web site. By signing the Profession of Faith, the advertiser is making a statement of their Faith, a step that is missing in secular Yellow Pages….more than just putting a “fish” or a “cross” in their ads.